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first_img Share this article and your comments with peers on social media A new online digital campaign — Freedom for life — aims to help this younger demographic see the importance of having a financial plan to help them meet their day-to-day financial goals, such as paying down debt, saving for education, raising a family, or simply enjoying a vacation. The advertising campaign reaches out to younger Canadians who do not yet have a financial security advisor or have not yet developed a financial security plan, Cunneen says. The eight-week advertising campaign includes two online digital videos, Family and New home, each beginning with a piece of Canadian history which then transitions into today’s relevant moments. The message reinforces the need for younger Canadians to surround themselves with people who can help, including a financial advisor. The videos will direct young consumers to a brand new Freedom 55 Financial website covering timely financial security planning topics. When they feel they have enough information, they can use an advisor locator to start a conversation with a Freedom 55 Financial advisor near them. The campaign follows a brand refresh ad campaign in 2012 that asked Canadians to reflect on what freedom meant to them. Which campaign promises will make it into the federal budget? Facebook LinkedIn Twitter London Life Insurance Co.’s Freedom 55 Financial brand announced on Monday the launch a national online campaign that aims to inspire younger Canadians to plan for the life they want today and tomorrow. “Freedom 55 Financial continues to evolve to keep pace with how Canadians define financial freedom,” says Mike Cunneen, senior vice president, Freedom 55 Financial, in a statement. “We’ve refocused our brand to make it more relevant to younger Canadians who are more concerned with living today than thinking about retirement.” The struggle really is real for young investors Related news More than half of U.S. millennials actively contribute to retirement accounts: survey IE Staff Keywords Advertising,  MillennialsCompanies Freedom 55 Financial last_img read more

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