FRANCE: The government and Ile-de-France transport authority STIF have announced a 10-point strategy to improve the reliability of the rail network serving Paris and its suburbs. A total of €7bn is to be invested by 2017, with €2bn allocated to the RER network alongside the metro projects confirmed on March 6.With the aim of relieving RER Line A, €1·1bn is to be spent on extending Line E westwards from Haussmann-Saint-Lazare to La Défense and Mantes-la-Jolie. It is hoped to begin work in 2015 for opening around 2020. The existing RER network has been allocated €900m to implement action plans for each route developed by STIF in conjunction with RATP, RFF and SNCF. These include resignalling, upgrading power supplies, grade-separating junctions and providing additional turnback facilities, as well as rolling stock improvements, all aimed at improving operational resilience. RFF and SNCF are to investment between €400m and €500m to improve service quality, with short-term measures to include station refurbishment, improving information systems and reinforced security. More lineside fencing is to be installed. Rolling stock reliability is to be improved by installing remote diagnostic systems on the lines C and D fleets, with extra stabling and maintenance facilities provided so that trains are closest to where they are needed. Initiatives to improve network performance include preventive replacement of electronic signalling components and additional platforms to improve traffic flow. RFF and SNCF have been directed to develop better joint arrangements for the planning and delivery of infrastructure projects, reflecting the ‘exceptional complexity’ of the Ile-de-France network. They are also instructed to start work on creating a single infrastructure management organisation for the region, as a pilot for the national network, responsible for operations, infrastructure maintenance and modernisation. Unified management is to be introduced in October on RER Line B, currently operated jointly by RATP and SNCF. A working group is to report before mid-2013 on how this is to be achieved for Line A. Other measures to reduce disruption include new procedures allowing drivers to proceed at caution rather than keep trains at a stand. Following the training of 15000 drivers these are expected to come into force during early 2014, the new operating rules complemented by alerts sent by GSM-R which is due to be rolled out on the Ile-de-France network in 2015. Procedures are also to be improved for dealing with disruption following suicides, of which there are over 450 a year on the Ile-de-France network. As part of its €30m 2013-14 action plan, RFF is to invest €9m in measures to tackle cable theft, including alarm systems to protect the most vulnerable locations, burying cables and developing alternatives to copper.
Steelers vs. Raiders (AP Photo/File)At 4-4, the Steelers face a must win game against a surprisingly good 4-3 Oakland Raider team. The Steelers cannot afford to lose another AFC game, at home, and think they’ll have a shot at the playoffs in 2015. If there was ever a pivotal game in a season, this would be it. Without LeVeon Bell, the troops need to rally around DeAngelo Williams, will they take care of business or will they fall into a deep hole?Here are the keys to the game for a Steelers victory:1. Big Ben-He played pretty poorly last week, throwing three picks in his return. The offense starts with him and he needs to ensure it’s as fluid as ever, now that Bell is out.2. DeAngelo Williams-He’ll carry the workload and he may need to have the ball handed to him 20-25 times. He’s a capable work horse but can he catch the ball out of the backfield like Bell?3. The team must win the turnover battle. It’s always a factor but after last week, it’s a big one. They need to protect the football first and foremost but they need to create turnovers on defense and assist the offense in gaining good field position.4. The black and gold must find a way to crush the Raiders spirits early. The Raiders are a young team and they play hard and are being rewarded for it with victories in four games this season. Their youth however can work against them. If the Steelers can get up early and just pound the ball down the Raiders throats, they can crush their spirits and run away with the game. If they let the Raiders hang around and make some plays, it could be a game that comes down to the end.A few things to watch for this week:1. DeAngelo Williams-this is his team now, from the running game perspective. He needs to get 75 yards or more and show us the power running style that he has.2. Heath Miller-Miller was a monster last week, posting 10 catches and over 100 yards. Will he put up more of the same?3. Ryan Shazier-He’s been quiet since his return to the field but I look for him to bust out in a big way this Sunday.4. Antonio Brown-He started to get some of the magic back with Ben on the field last week but I think this is the week he shows up in full force, posting at least 8 catches and 110 yards with a TD.Mike Pelaia hosts the website Steel Nation Association www.steelnationassociation.com- Covering the Steelers and helping Children’s Hospital All Day Everyday. You can e-mail him at [email protected]
By Melissa MeehanILLEGAL deer hunters stand accused of dumping a headless and skinned mother deer and fawn at the entrance…[To read the rest of this story Subscribe or Login to the Gazette Access Pass] Thanks for reading the Pakenham Berwick Gazette. Subscribe or Login to read the rest of this content with the Gazette Digital Access Pass subscription.
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Oh God Vorm actually took a goal kick today which went out for a corner😀😀😀— AA (@Ayushxa) September 2, 2018 Vorm conceded a corner directly from a kickout. Just think about that for a minute. I just don’t trust any XI when any of the spine are missing.— Neil Conlon (@classredefined) September 2, 2018 MICHEL VORM has been trolled for taking one of the worst goal kicks ever seen against Watford.The Tottenham keeper tried to play the ball short to Toby Alderweireld but spooned it out of play to gift the Hornets a goalscoring opportunity.5 Michel Vorm looks dejected after hitting his goal kick out for a cornerCredit: Sky SportsBoth he and Alderweireld simply drop their heads the moment the ball goes out of play.Admittedly sunlight may have affected Vorm’s vision.But the Spurs No2 – stepping in for the injured Hugo Lloris – was mocked online for his blunder.One Watford fan described the gaffe as “the highlight of the game” – despite his side running out 2-1 winners.5 Michel Vorm looks to pass the ball to Toby Alderweireld from a goal kickCredit: Sky Sports5 Michel Vorm puts the ball straight out of play and for a Watford cornerCredit: Sky Sports5 Michel Vorm offers an apology after conceding possession for SpursCredit: Sky SportsAnother wrote: “Vorm goal kick. Out for a corner. I’m so sorry what 😭😭😭”One laughed: “Am I hallucinating or did Vorm just kick it behind for a corner”Dutch stopper Vorm, 34, signed for Tottenham from Swansea in 2014 but has had to play second fiddle to captain Lloris.The French World Cup winner was charged with drink-driving last month yet played and kept a clean sheet in Spurs’ 3-0 win at Manchester United just three days later.MOST READ IN FOOTBALLRETRACING STEPSJack Charlton’s granddaughter Emma Wilkinson ‘would love’ to visit IrelandROY RAGEFurious Roy Keane launched foul-mouthed rant at Pique over Fabregas friendshipPicturedTOP FORMBrazil icon Ronaldo soaks up sun with partner Celina Locks on yacht in FormenteraPicturedON THE PAOLPaolo Maldini shows off shredded physique at 52 while on holiday with wifeExclusiveLOCK CLOWNPaul Scholes flouts local lockdown rules by throwing huge 7-hour birthday bashLive BlogUNITED LATESTMan Utd transfer news LIVE: All the gossip and updates from Old TraffordHe was ruled out with a thigh injury for yesterday’s defeat – the first time Tottenham have dropped points this season.Mauricio Pochettino says the club hope to have Lloris, 31, back to face Liverpool on September 15.I just turned to my mate sat next to me and said wtf just happened there 😩🙈am I hallucinating or did Vorm just kick it behind for a corner— DJ Dave (@Soulboy2266) September 2, 2018 Vorm😂😂😂 how u kicking it out for a corner from a goal kick 😢— The Magician 🤴🏾 (@ShaqWhitts11) September 2, 2018 Vorm putting a goal kick out for a corner was the highlight of this game and MOTD didn’t show it.— Perch (@ed_perch) September 2, 2018 Never seen a #keeper put a ball out for a #corner from his own #goalkick before. Looked like #Vorm was blaming the pitch to me, not the #sun.— Adam Daber (@manuman61) September 2, 2018 Vorm had a goal kick today An he somehow put it out for a corner 🙈— gerardwalsh (@gerardwalsh11) September 2, 2018 Troy Deeney and Craig Cathcart both scored from set pieces after Abdoulaye Doucoure’s unfortunate own-goal handed Watford the lead.A fuming Pochettino insisted Tottenham must cut out silly mistakes if they are to challenge for the title.He said: “From two set-pieces we conceded two goals.”If you want to be a contender and to be on top you cannot concede from this type of action.”I think it is important to clarify the point, first half we were so relaxed, we dominated the game, but we were not aggressive enough. A lot of unforced mistakes. You need to show more strength, be more aggressive in your defending. You need to show you want to win.5 Tottenham captain Hugo Lloris missed the Watford game through injuryCredit: PA:Empics SportWatford 2-1 Tottenham: Hornets pull off great result by beating Spurs for first time in 31 years “Of course, in every single Premier League game this situation will happen, with any team, and you need to show more strength defending, because that situation is when you really show that you want to win.”Of course, I’m disappointed with the result, but the reality is clear, this is why we lost.”I told everyone after the [Manchester United] game that I wasn’t happy, and again we try to defend long balls and you need to show that strength, personality, character to play football and defend in the moment.”I think it is clear from the analysis. It is clear and easy to explain.”
A man stole more than €100,000 from his employer and gave it to men he met online in chatrooms.Billy Mooney took thousands of euro at a time from The Cope stores in Co Donegal over a period of almost two years. Mooney appeared at Letterkenny Circuit Court where he pleaded to 18 charges of fraud.The 52-year-old did not receive a cent from the €102,180 he stole in a complex fraud at the retail chain’s office in the village of Annagry in West Donegal.Instead, he sent the money to men he had met online in chatrooms.The men had claimed they desperately needed the cash for a variety of reasons including having sick relatives and also losing their jobs.Mooney, of St Peter’s Terrace, Dungloe, took the money from the company but managed to cover his tracks before wiring the money by Western Union Transfer to various people he had met online.However, management at the company, known officially as the Templecrone Cooperative Agricultural Society Ltd (The Cope), were alerted to the fraud when Mooney sent texts to another employee.The Cope Builders ProvidersMooney told the other employee that he was in trouble having become caught up in a scam and was in debt to the tune of up to €80,000 and was having to bother the money to cover himself.Detective Garda John Gallagher, from Milford Garda Station, investigated the fraud at the store which has around 110 employees.He said CEO of the company, Mark Sharkey, had contacted Gardai believing there had been a major fraud at the outlet.Garda Gallagher explained how Mooney took the money which was due to be deposited into an ATM machine at the Annagry branch of The Cope where he was located.However, through a series of cover-ups, Mooney was able to extract various sums of money but made it appear as if they were still on the company books.The court heard how Mooney stole various lump sums of money on separate occasions between July 1st, 2014 and January 1st, 2016 of between €2,000 and €19,800.In a victim impact statement, company boss Mark Sharkey said the theft had put the company under severe pressure and how they had struggled to survive.Mark Sharkey, CEO of The Cope. Pic by Northwest Newspix.He said a number of key employees had left the company because of the stress and the shock of the ongoing situation at the company and that they also had to spend €16,000 to have a forensic accountant examine their accounts.He said that during and since the theft, Mooney had never apologised to the company or his fellow workers and that he was out sick for a number of months after the theft came to light.Barrister for the accused, Mr John McLaughlin said that he got involved in these chatrooms with other men and that in his mind he was in a romantic relationship.“He was so caught up in this scam that it overrode everything else in his mind.“When interviewed he used phrases like he was ‘borrowing money’. Not to excuse what he did but it was his twisted belief he was borrowing and not stealing.“There are no suggestions that he retained these monies himself,” he said.Detective Garda John Gallagher replied, “I don’t believe that he has gained financially.”However, the court was told that none of the missing money has since been paid back to the company.Judge John Aylmer adjourned the case until Wednesday for sentence.Man stole €100,000 from The Cope and gave it to ‘romantic scammers’ was last modified: December 11th, 2018 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:Billy MooneycourtdonegaldungloefraudGardaiMark SharkeyTHE COPE
In the dark days of early apartheid rule half a century ago, on 26 June 1955, over 3 000 representatives of resistance organisations made their way through police cordons to gather on a dusty square in Kliptown, then a freehold area 40km south of Johannesburg.Walter Sisulu Square in Kliptown, Soweto, commemorates the signing of the Freedom Charter in 1955. (Image: Gauteng Film Commission)This was the Congress of the People, who met to draw up the Freedom Charter, an alternative vision to the repressive policies of the apartheid state.At the time, Nelson Mandela had to stay concealed to avoid the police. On the second day, the authorities broke up the gathering, but not before the charter was adopted as a guiding document. It remains the cornerstone of African National Congress (ANC) policy to this day, and is seen by many as the foundation of South Africa’s 1996 Constitution.That dusty field has now been declared a national heritage site, and on 26 June 2005 President Thabo Mbeki lit a flame of freedom in Kliptown to mark the opening of the Walter Sisulu Square of Dedication – and 50 years of the Freedom Charter.R375m upgrade for KliptownConstruction of the Walter Sisulu Square began two years ago, spearheaded by development agency Blue IQ. The square will have a park, a marketplace with 700 stalls for traders, about 17 shops and offices, a multipurpose centre and a hotel.Unskilled labour has been used in the construction work, as have about 90 small, medium and micro enterprises, more than half of which were created to help the project.Kliptown, now part of Soweto, is a sprawling collection of settlements around 40km from the Johannesburg city centre, with a thriving informal business area where the people of Soweto do their shopping. Some 85% of the township consists of informal settlements.Established in 1903 and one of the oldest urban multiracial settlements in the Johannesburg area, Kliptown has long been neglected, and many of its old buildings are now dilapidated.With its history, it is hoped that Kliptown will become “a world-class tourist destination and heritage site offering local and international visitors a unique experience,” according to Blue IQ.The square and monument will form part of the Greater Kliptown Development Project, a massive effort to redevelop the area and make it more habitable and conducive to business.Some R375-million has been put aside for Kliptown’s revival, R293-million from Blue IQ and R30-million from the City of Johannesburg. Project areas include the upgrade of the Kliptown railway station, a market, the relocation of people in informal settlements, new houses, and a new 250-bay taxi rank, which is already complete.The Walter Sisulu SquareWalter Sisulu was a delegate at the 1955 Congress of the People, a major figure in the anti-apartheid struggle, deputy president of the ANC, underground activist and Rivonia treason trialist.Released from prison in 1989, he died in 2003, the year the R160-million Walter Sisulu Square of Dedication project was initiated. Its design was awarded to architects and urban designers StudioMAS.Today the construction of the north and south sides of two squares, one of which is the original square where people gathered to approve the charter, is at roof level.The complex consists of two long, narrow buildings encompassing the squares, with 10 columns on the eastern edge, representing the 10 clauses of the Freedom Charter.Not just a construction projectBut this is not just a construction project. Enormous effort has gone into relocating traders from Union Street, renovating their historic warehouses – in some cases they are more than 70 years old – and creating new functions for the buildings.Between the two squares, on the northern end, is a tall tower, the Freedom Charter Monument. Here a freedom flame was lit by Mbeki, providing a landmark beacon to surrounding suburbs.Opposite this tower, in the middle of the southern building, another tower is rising into the air. The base of this tower will contain a kwashisanyama, a place for preparing food.The north and south buildings will contain offices, banks, retail space, a tourism office, an art gallery and the community hall. The search is on to place a restaurant and boutique hotel in the buildings.Housing and wetlandsThe city and the province are committed to building 7 100 houses in the coming years – 5 700 RDP houses and 1 400 houses for rental. So far only four houses have been completed, and 1 195 stands have been given services, in preparation for building.Housing is a complex issue in Kliptown. The densely packed population of about 45 000 people needs to be systematically moved before houses can be built. In addition, electricity, water and sewage connections have to be installed.The nearby wetlands and parks have been cleared and cleaned, employing about 50 people, with a view to employing another 170 people.According to Blue IQ, the purpose of the Kliptown project is to redevelop this traditional apartheid-style buffer zone township between Johannesburg and Soweto into a desirable and prosperous residential and commercial locality.The aim is to use Kliptown’s rich history, as the meeting ground of the Congress of the People and the birthplace of the Freedom Charter, as a tool to boost tourism and transform the fortunes of the settlement.The Congress of the PeopleThe Congress of the People was a dramatic affair held over two days and attended by 3 000 delegates from all over the country, including 320 Indian, 230 coloured and 112 white South Africans.It came about through the efforts of the Congress Movement, which was made up of the ANC, the SA Indian Congress, the Coloured People’s Organisation (later the SA Coloured People’s Congress), and the Congress of Democrats – white South Africans who identified with the movement.“When the great day was upon us,” wrote one participant afterwards, “we set out on our journey to Kliptown, many of us travelling hundreds of miles, wondering what was going to happen. For it was not as if we had been allowed to campaign in peace. Every meeting was watched by the special branch, our organisers were hounded and arrested, documents seized in raids.“Cars and lorries were stopped, contingents held back on one or other pretext until it was too late to continue their journey. Yet in spite of all the harassment and interference, about 3 000 delegates pierced the police cordon and arrived at Kliptown, where a patch of open ground had been prepared to seat the huge throng.“Just imagine the problems of organisation – 3 000 delegates had to be fed and housed. But from every point of view the Congress was an outstanding success.”The various clauses of the charter were introduced, there was an opportunity for impromptu speeches from delegates present, and the clauses were then read out and acclaimed by a show of hands. The Isitwalandwe/Seaparankoe – the highest honour awarded by the ANC – was awarded to Chief Albert Luthuli, president of the ANC, Yusuf Dadoo and Father Trevor Huddleston.Only Father Huddleston was able to accept his award at the Congress of the People, as Luthuli and Dadoo were under banning orders and unable to attend.In the afternoon of the second day proceedings were brought to an sudden close by the arrival of a large detachment of police bearing sten guns.They took over the speakers’ platform, confiscated all the documents they could find, announced that they had reason to believe that treason was being plotted, and took the names and addresses of all delegates before sending them home.But the Freedom Charter was signed a year later by Luthuli, and has remained the central document in ANC policy ever since.Sources:City of JohannesburgSouth African History OnlineAfrican National CongressBlue IQWould you like to use this article in your publication or on your website? 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Posted on 16th August 2017Digital Marketing FacebookshareTwittertweetGoogle+share Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019 I have an allergy to hype.I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a lactose-intolerant maitre fromager. Luckily, the symptoms are relatively mild — mostly involuntary rolling of the eyes and rapid finger-twitching on the delete key.But I also have an addiction — I admit it — to stories of how marketing is changing.Not the hypothetical, buzzword-laden promises of change that surely flood your inbox, too. But genuine, in-the-trenches change being forged — hammer and tongs — at real companies. How are mortal marketers wielding all this dizzying new technology to reach and delight ever-more-empowered customers in ever-more-disruptive markets?Those are the inspiring non-fiction stories that I’m addicted to.So in programming the MarTech conference series, I’ve selfishly tried to avoid my allergy and indulge my addiction. But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology and management will be valuable and appealing to you, too.Here’s what you can expect at MarTech in Boston, October 2–4.Keynotes that frame the big picture of marketing transformationEarlier this month, I wrote a draft of a “martech manifesto” called The Grand View of MarTech (I’d love your feedback on it, if you have a chance).In it, I suggest that what is happening in our field is far greater than the overlap of marketing, technology and management in some narrow definition of “martech” as a discipline (e.g., “Go talk to Taylor on the martech team to fix the website”).In the grand view, marketing, technology and management are becoming inseparable.How you build and operate your technology-powered capabilities impacts your marketing. How you manage your organization, adapting process and structure to a world of software dynamics, impacts your marketing. Marketing strategy today depends on the technical and managerial innovations you can bring to life to realize your vision.The keynotes at MarTech were selected to give you a real-world perspective on this “grand view,” which I believe will help shape the way you make martech effective in your own organization.Tuesday, October 3I’ll begin the morning of October 3 with results for our study on Marketing Organizations in the Age of Martech, as well as lessons learned from The Stackies: Org Edition awards program (more on that in a bit).The goal is to share patterns of organizational capital that are emerging across a wide variety of businesses to harness the power of marketing technology.But while industry-wide research is helpful to understand the overall direction in which marketing organizations are headed, aggregate data can’t express what it’s like to navigate these changes in a real organization.For that, I’m thrilled to have two superstar CMOs — David Edelman of Aetna and Rishi Dave of Dun & Bradstreet — join me for back-to-back fireside chats to discuss the marketing transformation they’ve each led at their companies.David, who previously was the global co-leader of McKinsey’s digital marketing strategy practice (and an early champion of agile marketing), has helped reshaped dozens of organizations to adapt to the new possibilities enabled by rapidly advancing technologies.In our keynote chat, he’ll share how he’s led that mission at Aetna with a focus on designing personalized experiences for customers and partners based on their lifetime health journey. He believes healthcare is in the early days of a revolution, particularly in the area of digital engagement and brand loyalty.David’s experience will have lessons for anyone navigating big, technology-triggered change in their own marketing organization.Rishi and I will then continue that conversation in the context of B2B marketing — although Rishi will explain how “consumerization” of the business buyer’s journey increasingly parallels the digital dynamics in consumer marketing.Rishi will describe how Dun & Bradstreet has rearchitected its marketing department’s Golden Triangle — people, process and technology — to thrive in this new environment. For a sneak peak, check out Dun & Bradstreet’s marketing “org stack” that Rishi recently shared with us.Wednesday, October 4On Wednesday, October 4, we’ll begin the keynote block with a lightning-like presentation by martech consultant Travis Wright, author of the terrific book, “Digital Sense,” and one of the smartest (and funniest!) voices in marketing.Based on his new series of Martech Talks, Travis will lead us through a fast-paced, action-packed showcase of some the lesser-known use cases for martech within your organization. This 15-minute keynote will feature “hidden gems” of amazing martech that Travis has encountered on his journey: “I Didn’t Know Martech Could Do That!”As Shakespeare would surely have said, “There are more things in heaven and earth, Horatio, than are dreamt of in your martech stack.”Next, I’ll moderate a fireside chat with three of the pioneers of the martech industry: Brian Kardon, the CMO of Fuze; Jon Miller, the CEO of Engagio; and Mike Volpe, the CMO of Cybereason.While each of them is leading a fantastic organization today, you might also recognize them as the marketing pioneers of the martech industry — previously, Brian was the CMO of Eloqua, Jon was the CMO of Marketo, and Mike was the CMO of HubSpot.For the first time ever, these three former archrivals will share the stage in a candid conversation about the evolution of marketing technology over the past decade — what they expected, what has surprised them and where they see things headed.Brian, Jon and Mike will also talk about how they govern and apply marketing technology in their current companies — metaphorically, what do these celebrity chefs cook in their own kitchen? (And I’ll have to ask them what marketing automation platforms they use now.)Our final keynote will be from Robert Scoble, author of “The Fourth Transformation,” who will present The Next Two Clicks of Moore’s Law — Augmented Reality and the Future of Marketing.But this future isn’t very far away. Apple and Facebook have revealed their augmented reality strategies, which means your business needs one, too.Robert will share the best from his travels visiting R&D labs, startups and innovators around the world. He’ll inspire you with a new generation of amazing customer experiences that aren’t science fiction; they’re arriving right now.With the shared foundation of these keynotes, the rest of the educational sessions for each day will divide into three tracks: marketing, technology and management. While all share the view of a powerful entanglement between those disciplines, each track will dive more deeply into their respective strengths and contributions to the whole.Applying marketing technology to deliver compelling marketingThe Marketing Track will focus how marketing technology is being successfully applied in a wide range of companies and markets — as shared by the executives actually running these programs. The “how” without the hype.Ryan Scott, VP of digital operations and innovation at Keurig Green Mountain, will describe how they leverage a multivendor martech stack to deliver customer engagement from pre- to post-purchase, using contextual email and real-time engagement on Keurig Green Mountain’s website and beyond.Frank Bifulco, who led Staples as CMO in their adoption of new marketing technology, along with Mark Pickett, senior director of customer analytics, will share how Staples planned and executed an innovative martech roadmap. They’ll discuss role reversal between marketing and IT, how they used martech to enhance and connect the customer journey, and how they established an entirely new discipline at the company under the martech banner.Steve Lok, the head of marketing and technology for global digital acquisition at The Economist, will explain how, as part of its personalization efforts, The Economist chose a customer data platform (CDP) and adopted a hub-and-spoke model to integrate its marketing technology stack. Customer profiles are built by integrating behavioral data (from website visits, email engagement and more), and then the company applies data science and machine learning to determine which messaging will work best with each customer at any given moment.Anuj Agrawal, the CMO at Earth Networks, will examine martech’s impact on two metrics – customer acquisition cost (CAC) and lifetime value (LTV). You’ll learn how your choice of segmentation impacts your ability to raise LTV, ways to customize the prospect experience to build value during the sales process, tricks during the new customer onboarding process to get them hooked, and intelligence-gathering techniques to expand your upsell rate.Bertrand Vandewiele, senior director of marketing at Philips North America, and Randy Delgado, senior director and global lead of strategy at CMG Partners, will share their case study of building a clear approach to global and regional technology investment, adopting agile principles to build quick test-and-learn sprints, and rapidly applying martech to identify over $15 million in e-commerce revenue potential.Ryan Kelly, VP marketing platform at GoDaddy, will share how they built a custom, state-of-the-art engagement platform that enabled the company to redefine its marketing strategy. You’ll learn how they overhauled their marketing stack, how they organized new capabilities and pulled in the right talent to successfully execute, how an “open garden” approach enabled true omnichannel marketing in a very complex environment, and what it really took for an organization as complex as GoDaddy’s to make this happen.Steve Gogolak, VP digital marketing and client experience at Boston Private, will share how he and his team conceived a content marketing strategy, implemented all of the technology to facilitate it and built the engine to continuously generate content, all in less than three months. He’ll dive into the details of what works and what didn’t, from sales participation to sourcing the right vendors, to building the stack, to closing the loop on ROI.Kyle Duford, global VP of digital and e-commerce at Dr. Martens, will describe how they achieved success in personalizing experiences for customers on their e-commerce site, in email marketing and in online advertising. He will delve into specific use cases such as targeting win-back campaigns based on email activity, sending upsell offers for accessories based on recent purchases, directing web visitors to product category pages they’ve shown interest in when new products are released, and running remarketing campaigns on Facebook that offer shoe care accessories to recent boot purchasers.Donna Sammander, director of marketing technology at Sharecare, will show you how they generate thousands of data points regarding an individual’s lifestyle and health — and how data gathered by their platform builds the organization’s understanding of the subscribers’ health journeys as patients, caregivers and health professionals. You will learn how they use A/B/N testing on engagement to optimize content and delivery of current campaigns and how they approach large-scale initiatives like this in measured increments.Michael Becker, managing partner at mCordis, will close out this track with a fascinating look at The Rise of The Personal Data Economy and Me2B Marketing & Business Models — how the untamed big data economy, the inspirational digital sovereignty economy, and the emerging personal data economy can and will coexist in the same riverbed of people-engagement for years to come. He’ll share strategies and frameworks you can leverage today to ensure you’re prepared.A hype-free deep dive into state-of-the-art marketing technologyThe Technology Track will examine some of the latest innovations that are changing what’s possible in marketing — and dig into how companies are managing the process of selecting, adopting and operating these new systems and services.Martech analyst extraordinaire David Raab, founder of the Customer Data Platform Institute, will present Self-Driving Campaigns: What’s Real vs. Hype vs. Next. He’ll take a hard look at who’s involved in AI-driven campaigns, the challenges of executing those tasks, what’s actually being done today and what might be done tomorrow. You’ll come away understanding how to factor AI into your own technology plans and avoid dead ends.Tony Byrne, founder of the Real Story Group, will deliver a powerful antidote to hype with a presentation on The Right Way to Select Marketing Technology. He’ll show you how to justify and craft a more empirical approach to technology selection and decision-making, how to properly test-drive technology in realistic situations and how to avoid key pitfalls in the process and negotiate the best possible deals.Jeremy Epstein, CEO of Never Stop Marketing and author of “The CMO Primer for the Blockchain World,” will explain how blockchain is not some far-off technology but is quickly affording CMOs the opportunity to demonstrate a clearer ROI than many current alternatives in ad tech, loyalty programs, social content and “pay for attention” market research.Steve Sirich, general manager of the global search ads business at Microsoft, will present Intelligent Agents — From Queries to Conversations to Actions, How AI is Changing the Face of Marketing. He’ll discuss how search is moving from text queries to conversational dialogues with digital assistants that can intercede and engage on our behalf, and what that means for the future of brand and consumer marketing.Another über martech analyst, Gerry Murray, research manager at IDC, will present the latest findings from IDC’s “Next Tech” survey of marketing technologists. The data reveal differences in martech design and spending based on key business drivers and marketing missions. He’ll also discuss tech stacks and roadmaps for different segments and select verticals and present IDC’s methodology for determining fitness between potential technologies and business requirements.Anita Brearton, CEO of CabinetM, will lead a panel on marketing stacks with Jeff Harvey, director of marketing technology at Red Wing Shoes; Laurie Klausner, VP worldwide marketing at Entuity; and Shiva Vannavada, CTO at iCrossing. You’ll hear first-hand how these companies aligned their stacks with business objectives, addressed the organizational challenges associated with driving stack strategy, selected the right anchor platforms for their environment, managed (or failed) in integrating key components of their stack, dealt with key challenges and planned for continued stack evolution.Shawn Goodin, chief marketing technology officer at JPMorgan Chase, will present on Creating Next Level Customer Experiences: Why Good AI Requires Great IA. He’ll explain how good “information architecture” is essential to implementing effective machine learning features in sales and marketing experiences.Holly Rollo, CMO of RSA Security, will tackle the critical subject of Digital Marketing and Cybercrime: What Every Marketer Should Know. You’ll hear examples of security breaches (such as the one experienced by the DNC) that gained entry through marketing, understand how to execute cross-collaboration between security and marketing leaders and learn security best practices for evaluating martech vendors.Dave Edwards and Helen Edwards, co-editors of Quartz AI, will share original consumer research and user studies on how best to apply artificial intelligence across a variety of different customer touch points. They’ll discuss the key technologies you need to understand, the most exciting use cases, and how machines will affect your human employees.Davor Sutija, CEO of Thinfilm, will close with a presentation on Extending the Benefits of Digital to the Physical World. He’ll examine a range of omnichannel marketing technologies that link products and places (stores, stadiums and more) in the physical world with the personalization and analytics capabilities of the digital domain through beacons, RFID and NFC. You’ll learn how these technologies can make physical spaces and products come to life.New kinds of management for new kinds of marketingThe Management Track will address the organizational and strategic challenges in making marketing technology truly successful.Neenu Sharma, VP of marketing strategy and operations at GE Digital, and Sam Melnick, VP marketing at Allocadia, will present How a $1B Startup Runs Marketing to Lead Digital Transformation. Neenu will share her journey orchestrating the right mix of marketing technology, processes and operations to scale a nascent business unit to reach aggressive revenue targets — and how her global team overcame siloed, disconnected marketing data to gain control, visibility and efficiency.Justin Sharaf, director of marketing operations at LogMeIn, will lead a panel of experienced martech executives from a variety of different companies to explore the pros and cons of different management structures for marketing technology — A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who Drinks, and Who Pays? You’ll learn different options for the governance of martech that you can adapt for your own organization.Dave Knox, managing director of WPP Ventures, will discuss how innovation-driven acquisition can be the new R&D, infusing digital DNA into a company’s core business, business model and human talent pool, drawing on insights from his book, “Predicting The Turn: The High Stakes Game of Business Between Startups & Blue Chips.”Laura Patterson, president of VisionEdge Marketing, will present How to Implement Best-in-Class Processes, the Foundation of Your Marketing Operations. She’ll describe six roles and associated processes and capabilities that consistently surface among best-in-class marketing-ops functions, with examples from many customer case studies.Cynthia Gumbert, head of marketing at Markforged, will provide career insights into how she made the leap from a chief marketing technologist to a chief marketer. She’ll share key learnings and suggestions for bridging from the martech team to the C-suite: what no one cares about and what everyone cares about, calibrating your pace of change with the pace of your business, and how to turn your martech background to your advantage in leading the broader marketing mission.Clay Stobaugh, EVP & CMO at John Wiley & Sons — the wonderful publisher of my book, “Hacking Marketing,” I should add — will provide insights from the perspective of a 209-year old publisher that has stayed relevant and successful in the digital age by adopting ROI-driven marketing strategies. Hear an entertaining recap of the evolution John led of “Mad Men” into performance and ROI-driven marketers.Erica Seidel, executive recruiter and CEO of The Connective Good, will lead a fascinating discussion with Jay Wilson, the SVP of marketing platforms and services at Healthgrades, and Correy Honza, their recently hired director of marketing technology. Get an inside, 360-degree view of the search and hiring process for Correy’s role. They’ll reveal how they scouted — and sold to — great martech talent, which interview questions and assessments they used to evaluate hard and soft martech skills, how aspiring martech leaders can distinguish themselves in a recruiting process and how to onboard a new marketing technologist into your organization.Victor Misawa, SVP global marketing at Newell Brands, and Olaf Lenzmann, CTO at Market Logic Software, will reveal how Newell Brands manages their innovation pipeline and pursues astute acquisitions using a “New Growth Game Plan” system to ensure that insights are systematically used in marketing and innovation decisions and that all players are aligned in transparent governance processes.Shawn Kanungo, senior manager at Deloitte Digital, will discuss The 0 to 100 Effect of high-speed change that organizations must learn to master. He’ll show how organizations can adapt to this accelerated clock speed by structuring ways to experiment with technologies and business models at the edges of their markets.Jeff Eckman, CEO of Blue Green Brands, will lead a session with Mark Paich, senior lecturer at the MIT Sloan School of Management, and Sai Ravela, principal research scientist at the MIT Department of Atmospheric and Planetary Sciences, will explain why the time is right for marketing to draw on the benefits of a powerful, analytical and prescriptive discipline of system dynamics. You’ll understand what system dynamics is and how it can be applied to marketing, gain a new tool for understanding and optimizing complex marketing environments and learn how system dynamics relates to AI, machine learning and optimization for exponential growth.These are going to be two fully packed days of graduate-level sessions on modern marketing.An awards program where the whole community winsIn addition to the educational content of the program, these three days of MarTech will provide a number of opportunities for community-building and networking with peers and vendors.We’ll kick off MarTech on the evening of October 2 with an opening reception and an awards ceremony for The Stackies: Org Edition, sponsored by Workfront.You may be familiar with the previous Stackies awards we’ve run — the “tech edition” of them that encourage practitioners to share their marketing tech stacks.The Stackies: Org Edition for Boston is encouraging people to share slides of their marketing “org stacks” — how they structure and manage marketing in a martech-powered age.We’re expecting some fantastic people-process insights to be contributed from the community. And all submitted “org stacks” will be shared with everyone — you’ll be the first to see them at the ceremony — so we can learn from each other’s experience.For every entry to The Stackies: Org Edition, we’ll also contribute $100 to Women Who Code, up to $10,000.After we celebrate some of the best org stacks at the awards ceremony, you’ll have a chance to mingle with hundreds of digital leaders and experts. These connections and conversations with peers, who are wrangling the same challenges that you are, can form professional bonds that will help you long after the conference is over.Meet innovative martech vendors on a level playing fieldMarTech is a vendor-agnostic conference. It’s produced independently by Third Door Media — not a martech vendor — and they firmly believe in the separation of editorial and sponsorship.This has two advantages that we deeply embrace:1. There are absolutely no “pay to speak” arrangements with any vendor for sessions in the editorial program that I described above. As the program chair, I select speakers solely based upon the quality of their content and what I believe will deliver the most value to the audience. You shouldn’t have to parse veiled (or not-so-veiled) sales pitches from program stages.2. Any martech-related vendor can sponsor or exhibit at the conference. There is an amazing array of innovative marketing technology vendors in the world today, and with an independent conference, there’s no competitive filtering or restrictions as with a vendor-owned event. You can hear candidly from any of them. MarTech is a truly level playing field.Click here to see the terrific set of marketing technology vendors who will be at MarTech in Boston to meet with you and show you new capabilities that you may not have even known were possible. Because many of our attendees share my allergy to hype, most exhibitors at MarTech go out of their way to dial it down and dig into meaty discussions of exactly what they can do and how they do it.There will also be sponsored breakfast and lunch sessions by companies such as Workfront and BlueConic, another open networking reception on the evening of October 3 sponsored by Treasure Data and a parallel series of presentations in a Solutions Track by LookBookHQ, Seismic, SnapApp, Marchex, Informatica, SOCi and AirPR.These sponsors work very hard to win your interest and attention by making their sponsored sessions educational, too.Beta rates expire August 26The very first MarTech conference was held in Boston only three years ago, in August 2014, and I’m incredibly excited that we’re bringing it back here this fall.From the outset, MarTech was conceived to be a place where executives and practitioners in marketing, technology and digital roles could come together to rise above the hype of marketing technology and learn from real stories of marketing change from their peers and industry experts.We’d love to have you participate in this next MarTech, October 2–4, in Boston. The beta rate for tickets expires August 26. Register now to reserve your seat and save $250. I hope to see you there!From our sponsors: What to expect at MarTech? Here’s our epic preview What to expect at MarTech? Here’s our epic previewYou are here: HomeDigital MarketingWhat to expect at MarTech? Here’s our epic preview
After you’re done with all the gift giving this week, treat yourself to a show at the Blockley before it closes forever at the end of the year. The reggae-rock band Spiritual Rez will bring their big energy and fun spirit to fans who enjoy music that sound like the simultaneous meshings of Bob Marley and Matisyahu. Watch the band perform songs from their 2010 project Nexus, and their upcoming album Apocalypse Whenever, that’s set to be released February 15, and features mastering from legendary engineer Howie Weinberg, who has worked with major acts Beastie Boys, Ramones, Red Hot Chili Peppers and Prince. Secure your spot at this amazing show by grabbing your tickets here. Event Details Spiritual Rez At The Blockley When: Saturday, December 28, 8 p.m. Where: The Blockley, 3801 Chestnut Street Cost: $10 – $13 More Info: theblockley.com The Blockley