Realme 1 is a Redmi clone with a unique design, launch set for May 15 on Amazon India

first_imgIf you head to Amazon India right now, you will notice a teaser for a phone that at first glance would trick you into believing that a new Redmi phone is on its way. However, a second look confirms that this is a phone from Oppo and not Xiaomi and it is called Realme 1. After teasing a new brand earlier this week, it is now confirmed that Realme is a sub-brand of Oppo in a way similar to how Redmi is a sub-brand of Xiaomi. As per the teaser, the Realme 1 is an Amazon-exclusive phone that will launch on May 15.It must be an intentional move by Oppo to name the sub-brand as Realme so as to make it sound similar to Redmi and take a dig at Xiaomi at the same time. Additionally, just as Redmi phones are known for its affordable prices, Oppo is touting the Realme 1 as an affordable phone as well. In fact, the teaser shows the Realme 1 being compared to a “generic” phone that looks awfully like a Redmi 5A. The Realme 1 will sport a unique design with a Diamond Black design on the back. It isn’t clear, however, whether this will be made up of plastic or metal or a combination of both as seen on the Oppo A3. So, it’s possible that the Realme 1 could be a cheaper variant of the Oppo A3.The Realme 1 is being touted as a smartphone “crafted for the youth.” Apart from revealing a single rear camera module, the teaser does not give away much else regarding its design or specs. The promo page on Amazon India also suggests the phone has undergone 10,000 drop test, 100,000 button tests and 10,000 USB tests, among other things. “Realme satisfies the needs of online consumers through unique, exquisite design, leading specs, cutting-edge technology and overall better quality,” said Madhav Seth, CEO Realme India.advertisementThere is no word on the pricing of the phone as yet but the company has stated that its phones will be priced between Rs 10,000 to Rs 15,000, which means the Realme 1 will likely take on the Redmi Note 5 or Redmi Note 5 Pro. It will also likely take on the Asus ZenFone Max Pro M1, which Asus launched recently following the Asus-Flipkart tie-up.Oppo already maintains a strong position in India in the upper mid-range market and the company is now hoping the Realme brand will allow the company to crack the affordable smartphone market as well, but only time will tell if the Realme 1 is capable enough to do the trick.ALSO READ: Xiaomi Redmi Note 5 Pro price hike is good news for Asus ZenFone Max Pro M1last_img

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